Launching a new line of cleaning products has its challenges, even when the products are as amazing as OneTab™. Home Hardware in Elmira did things the right way when introducing OneTab™ in their store.
Krista McBay is the owner of the Elmira location and she paired a Ladies and Gents Social Night at their store with the introduction of OneTab. Myself and my Social Marketing Guru were onsite with a table where we displayed the entire line of OneTabs and were able to give demonstrations, provide samples and get to know the needs and concerns of the store’s customer base.
This wonderful and engaging opportunity enabled us to share the advantages and benefits of OneTab with the community directly while getting to know our new customers better. Having our Social Media Team Member onsite also allowed us to update followers and customers about the event in real-time and offer some in-store promotions.
If you are thinking about bring OneTab into your retail location, consider following the lead of Elmira Home Hardware. Our team is happy to assist you in educating your customers about why reducing packaging and choosing more environmentally friendly cleaning supplies is important for us all.
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